The Meaning Centred Design Awards

The annual Meaning Centred Design Awards celebrate the best student and graduate projects that respond to shifts in meaning around a central theme.

Entries will be judged by a panel of industry experts. The winner(s) will be announced in September 2021, with prizes awarded for the top entries.

2021 SUBMISSIONS NOW CLOSED

Judging is currently taking place.
The winner and runners-up will be announced in September.

The Prize

The overall winner will receive a Braun Audio LE03 speaker. Runners-up will be offered coaching and mentoring sessions with the Recipe Design team.

2021 WINNER

VIU

VIU We are delighted to announce that Viu by Alex D’Souza is the winner of the 2021 Meaning Centred Design Awards. We selected Viu as the overall winner because it brings together several meanings that are pertinent to the lockdown home environment.

It responds to distinct changes in the ways we work, adapting to the dominance of virtual environments and digital communication whilst still enabling physical and paper-based practices to be translated, included and celebrated.

It articulates a shift in the evolving role and design language of smart technology, prioritising the delivery of meaningful impact on the human experience, executed with a considered form that conveys friendliness, approachability and responsiveness, and able to sit comfortably in ‘home’, ‘work’ and hybrid spaces.

Viu is innovative, inclusive and insightful. A very well-rounded project. Huge congratulations to Alex D’Souza.

2021 FINALISTS

Infinite Possibilities

Vanille Seigneul

JAMMY

Federico Fanucchi

Divoc

Weiling Huang

Care Timer

Phalguni Khot

2021 SHORTLISTED ENTRIES

Divoc

Weiling Huang

Unio

Maria Ramon Vazquez

SOAP BROS

Martin Lombard

JAMMY

Federico Fanucchi

Care Timer

Phalguni Khot

REHAP

Ka Man (Janet) Choi

GuidePod™

Emma Williamson

Susi

Aram Pundak

Infinite Possibilities

Vanille Seigneul

inemuri

Kok Ian Saw

Kano Klean

Samiat Oke

viu

Alex D'Souza